The Newsroom has the formal announcement of the trademark registration — dates, classes, registrar, nothing else. This is the story behind it: why I filed for a UK trademark on a company that, at the time, had no clients, no live products beyond a landing page or two, and no revenue.
On 26 November 2025, I filed two UK trademark applications: "FourSix46," a word mark, and "FourSix 46," a figurative mark. Both were filed across five classes — 25 (clothing and fashion), 35 (business, marketplace and logistics management services), 39 (courier, delivery, transport and travel services), 42 (SaaS for courier, logistics, travel and delivery), and 43 (food, drink and hospitality services). Both were registered on 27 February 2026, with UK IPO registrar Adam Williams handling the applications. Renewal is due 26 November 2035.
The obvious question
Why file across five classes, covering clothing, logistics, SaaS and hospitality, for a company that at the time had one venture with clients — and even that one, Route46, was inherited infrastructure rather than something built from a blank page? Why not wait until each venture actually launched into the category it needed protection in?
The honest answer is that I didn't want to be in a position, a year or two down the line, where a venture launches successfully and only then do I discover someone else has claimed the name in the exact category that venture now operates in. Filing broadly, early, across the classes that map to where FourSix46®'s ventures actually sit — technology, logistics, food and hospitality, fashion, business services — was a way of buying certainty before it was urgently needed, rather than scrambling for it after the fact.
What filing actually meant, practically
Filing a UK trademark isn't a single event — it's an application that then sits with the UK IPO for examination, and can be opposed by third parties during a window before it's registered. Between 26 November 2025 and 27 February 2026 — just over three months — that application worked its way through that process without opposition, and came out the other side as a registered mark. FourSix46® is, as a result, the only mark in the entire ecosystem that carries the ® symbol. Stack46, Cinevenn, 46 Dogs and Route46 don't carry it, because they're trading names of FourSix46® Global Ltd, not separately registered marks — the protection sits at the parent level, which is exactly where I wanted it to sit.
Protect the name before the market gives you a reason to.
Lesson 46
Why five classes and not one
I could have filed narrowly — just Class 42, say, to cover the software side, since that's the most obviously "technology company" category. But FourSix46® was never conceived as a single-category company. The whole premise of the parent structure is that it holds ventures across technology, systems, digital infrastructure and logistics, and I already knew, in November 2025, roughly what those ventures were going to be: a software agency, a film industry platform, a street-dog registry, and a courier company. Classes 35, 39, 42 and 43 map fairly directly onto that spread. Class 25 — clothing — is the one that looks like an outlier, but brand merchandise and apparel is a realistic extension of a consumer-facing group of ventures, and I'd rather have that covered from day one than find out later I needed it and didn't have it.
This wasn't the last trademark filing, either. On 3 March 2026, I filed four trademark applications in India for Cinevenn, covering classes tied to film and media networking and platform services. Those are currently at "Formalities Chk Pass" status — filed, not yet registered — and I'll write about that process separately once there's more to report.
Why this before a client
I think there's a pattern in early-stage companies where legal protection gets treated as something you do once you're big enough to be worth copying. I'd rather have it the other way round. FourSix46® Global Ltd was incorporated in September 2025 specifically so the structure would be correct before anything sat inside it, and the trademark filing two and a half months later followed the same logic — protect the name while it's still just a name, so that everything built under it afterwards is already standing on solid ground.
Dinesh Koyyalamudi, known as 46DC, is a London-based founder. He is the Founder of FourSix46® Global Ltd, a United Kingdom registered parent company (Company No. 16712658) building ventures across technology, systems, digital infrastructure and logistics — including Stack46, Cinevenn, 46 Dogs and Route46. Originally from India, he moved to the United Kingdom in 2022 and registered FourSix46® Global Ltd in September 2025. He writes and builds in public at 46dc.com and is @the46dc across all social platforms.
FourSix46® Global Ltd is a company registered in England and Wales. Company No. 16712658. Registered office: 66 Paul Street, London EC2A 4NA.